BBB Online

You've worked hard to build trust in your company; trust among vendors, trust among employees and - most importantly - trust among your customers. What have you done to build trust in your Website?

"73% of purchasers and 82% of non-purchasers cite reliability of business as a major concern when shopping online."* Address this concern head-on with the BBBOnLine Reliability Seal.

Let's face it. Using the Internet for commerce is still new to everyone - businesses and consumers alike. The Better Business Bureau of Windsor & Southwestern Ontario brings over 93 years of trust to the e-commerce marketplace.

In the same way that your BBB affiliation builds consumer trust and confidence in your company, the BBBOnLine Reliability seal on your Website demonstrates your commitment to the BBB's high standards and increases customers' sense of safety, security and satisfaction.

Submit the BBBOnLine Reliability Application Form to apply. If your company is not already a BBB Accredited Business, this form will serve both purposes.

Reliability Program Requirements

  • Become an Accredited Business of the Better Business Bureau where company is headquartered
  • Provide the BBB with information regarding company ownership and management and the street address and telephone number at which they do business, which may be verified by the BBB in a visit to the company's physical premises
  • Be in business a minimum of one year (an exception can be made if a new business is a spin off or a division of an existing business, which is known to and has a positive track record with the BBB)
  • Have a satisfactory complaint handling record with the BBB
  • Agree to participate in the BBB's advertising self-regulation program, comply with the BBB Code of Advertising, and correct or withdraw online advertising when challenged by the BBB and found not to be substantiated or not in compliance with our children's advertising guidelines
  • Agree to abide by the BBB Code of Online Business Practices, and to cooperate with any BBB request for modification of a website to bring it into accordance with the Code
  • Respond promptly to all consumer complaints
  • Agree to dispute resolution, at the consumer's request, for unresolved disputes involving consumer products or services.
  • Agree to the license fee for participating in BBBOnLine Reliability. BBBOnLine Reliability fees vary based on the size of the company. Pricing information can be obtained by contacting us.
  • Agree to install the Reliability Seal on your website. After your Website has been reviewed and your company has been approved, you will receive an email with instructions on how to install the seal on your Website.

However, it is important for you to remember that a business's participation in BBBOnLine does not guarantee you will be satisfied with its product or service. While BBBOnLine participants have satisfactory complaint handling records with Better Business Bureaus, this does not mean that they have never experienced complaints, nor is it a guarantee that they won't in the future.

Better Business Bureaus do not endorse any company, product or service and participation in a Better Business Bureau program is not a guarantee by the Better Business Bureau of the company's performance. BBBOnLine participants have agreed to meet our program standards, including resolving customer disputes through Better Business Bureau dispute resolution processes, which have a proven consumer-friendly track record.