About The BBB

About Us

What is the BBB?

The Better Business Bureau of Windsor & Southwestern Ontario is an independent, self-governing, non-profit organization established by members of our business community. Its aim is to encourage self-regulation, to promote truth in advertising and selling and is dedicated to the building and preservation of public confidence in legitimate business...

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Frequently Asked Questions

If all your funding comes from business, how can you be fair to the consumer?
The BBB's value to the business community is based on our neutrality. The purpose of the BBB system is not to act as an advocate for businesses or consumers, but to act as a mutually trusted intermediary to resolve disputes, to facilitate communication, and to provide information on ethical business practices. Businesses have supported the BBB for over 80 years because an ethical marketplace is in everyone's best interest.

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